CES 2018 First Look also highlighted a variety of product zones, showcasing 8K AI technology, 4K HDR Gaming, HDR10+, Smart TV experience and much more. These areas gave guests at 2018 CES First Look the chance to get hands-on Samsung’s most exciting innovations in TV.
Samsung 2018 MicroLED TV
The modular, self-emitting MicroLED 146-inch TV display was featured alongside Samsung’s latest innovations in display technology, demonstrating how television is evolving to offer consumers an outstanding viewing experience, while acting as a centralized connected smart hub to enhance everyday life.
Samsung’s ‘The Wall’, a 146-inch modular TV with MicroLED technology delivers incredible definition, without restrictions to size, resolution or form. It is a self-emitting TV with micrometer scale LEDs – which are much smaller than current LEDs, and serve as their own source of light.
The MicroLED technology featured in ‘The Wall’ eliminates the need for color filters or backlight, yet allows the screen to offer consumers the ultimate viewing experience. Also, the MicroLED screen excels in durability and effectiveness, including luminous efficiency, the light source lifetime and power consumption, setting the standard for future screen technology.
Featuring a module-based, bezel-less design, ‘The Wall’ also exemplifies how consumers can customize their television sizes and shapes to suit their needs. The screen can adapt to serve different purposes, such as creating a wall-size display for multiple spaces.
At Samsung, we are dedicated to providing consumers with a wide range of cutting-edge screen experiences. As the world’s first consumer modular MicroLED television, ‘The Wall’ represents another breakthrough. It can transform into any size, and delivers incredible brightness, color gamut, color volume and black levels. We’re excited about this next step along our roadmap to the future of screen technology, and the remarkable viewing experience it offers to consumers, said Jonghee Han, President of Visual Display Business at Samsung Electronics.
2018 Smart TV upgraded with voice interaction
Samsung showcased 2018 Smart TV’s enhanced connection and convenience functions at the First Look event, including Bixby, SmartThings and Universal Guide. Bixby is an intelligent assistant platform developed by Samsung, enables easier interaction between the smart TV and its users, thanks to its intuitive UX, and comprehensive voice analysis capabilities.
2018 Samsung Smart TVs will also offer easier sharing and connectivity, thanks to SmartThings, Samsung’s IoT platform hub. It offers a simpler way to control the television and sync with other electronic devices. 2018 will also see the launch of Universal Guide – an advanced program guide which automatically recommends TV programs and content according to a user’s preferences.
Samsung QLED 8K TV
Samsung also showcased the world’s first QLED TV featuring 8K AI technology, which will be launched internationally, starting with Korea and the United States during the second half of 2018. The Artificial intelligence technology upscales standard definition content to 8K resolution. It employs a proprietary algorithm to adjust screen resolution based on picture quality characteristics of each scene, to continuously improve picture quality and easily transform any type of content from any source into a high-resolution 8K.
The 8K resolution maximizes the viewing experience through several new features. These include detail enhancement – to upgrade standard definition content; noise reduction; edge restoration function – which more clearly outlines on – screen objects; and automatic sound adjustment for different content, such as sports events or music concerts.