Last week Apple introduced a RED Special Edition of the iPhone 8 and iPhone 8 Plus smartphones. Both devices are now available in a stylish red color. By purchasing an iPhone 8 RED edition customers contribute to the fight against HIV and AIDS. The new smartphones are directly available. In addition, the company also introduced a (Product) RED iPhone X Leather Folio case.

iPhone 8 Plus RED

Apple iPhone 8 and iPhone 8 Plus (Product) RED Special Edition

The functionalities are equal to the regular iPhone 8 models. In terms of design, a number of changes have been made. Both phones sport a beautiful glass enclosure, now in red, with a matching aluminum band and a sleek black front.

Greg Joswiak, Apple’s vice president of Product Marketing said: This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS. iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.

iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition will be available in 64GB and 256GB models starting at a retail price of $699 (US) from the Apple website, the Store app and Apple Stores, and is also available through Authorized Resellers and select carriers (prices may vary). The special edition (Product) RED iPhone joins iPhone 8 finishes in space gray, silver and gold.

iPhone X RED case

Apple iPhone X Leather Folio RED case

Apple also introduced a new (Product) RED iPhone X Leather Folio case, which will be available beginning tomorrow. Crafted from specially tanned and finished European leather for a luxurious look and feel, the new folio joins other (Product) RED devices and accessories available for customers to purchase. The new iPhone X Leather Folio will be available for $99 (US).

iPhone 8 RED

Collaboration between Apple and RED

A portion of proceeds for all (Product) RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counseling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies. Since partnering with (RED) in 2006, Apple has donated more than $160 million to the Global Fund, serving as the organization’s largest corporate donor.

Deborah Dugan, (RED)’s CEO said: Today’s announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006. The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We’re honored that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition.